Why review the books you read? I can think of five gold star reasons.
- Reviews matter. They really do. Studies have shown that 95% of consumers read reviews before deciding on a purchase. I’m willing to bet that figure is even higher for books. Think about it. How many times have you bought a book without checking the reviews first?
- Reviews increase visibility. They are how readers discover new authors and make sure their favourites are up to scratch. Authors benefit from honest reader feedback. And yes, most of us do read reviews – the good, the bad and the occasional ugly – despite what some writers say.
- Success breeds success. I’m talking algorithms here. Not that I pretend to understand this dark art. But it seems common sense to me that reviews influence them. The higher a book’s ranking, the greater the number of reviews (and stars) it has, the more likely it is that readers will find it via the algorithms. And being found by new readers is what turns an unknown work into a chart-topper.
- Reviewing is good manners. It seems to me, if you’ve read a book, especially one you enjoyed, it’s only polite to let the author know what you thought about it and spread the word to other readers. Reviews don’t have to be long, editorial analyses – though they are welcome too! A few lines saying what you liked or disliked about a book are fine.
- It’s good to take a moment. I review every book I read – with the possible exception of the blockbusters that can manage fine without me. I find it therapeutic to sit and think about what I’ve read, and articulate my response to it while it’s fresh in my mind. It’s like when you’ve watched a film and just have to talk to someone about it. The experience isn’t complete without that pause for reflection. Reviews give you that space.
Obviously, here I’m thinking about my own books: Note to Boy and the anthology Taking Liberties. But not only them. Once you’ve read a book, do please share the experience with other readers on Amazon, Goodreads, booksellers’ websites, or wherever you read and write about books.